This eight-part series looks at what consumer, market and industry insights will have the biggest impact. 30% say they’ll travel locally and 28% aren’t planning a getaway at all. To mention a very significant event correlated with the latter variable, it was in 2007 and more specifically the launch of the iPhone, when Amazon was mostly known as an online bookshop. Insights from Foresight Factory reveal that people are concerned with becoming more resilient, so that they don’t have to rely on the state or healthcare systems for support. For example, language learning app downloads surged during the height of Covid-19. In the last few months, consumers have spent their days at home, relishing in the nature that thrived around them. Wearable fitness and health devices combined with advanced biometric technology are also developing this new way of looking after oneself. The Main Social Media Trends for 2020 With new technologies and changes to consumer behavior, social media is always evolving. 2 Introduction As consumer trends continue to shift and evolve, they also influence the lives and habits of lottery players. Take inspiration from Stella Artois’s new campaign: ‘Daydreaming in the Life Artois’. Every year, Euromonitor International identifies emerging and fast-moving trends they expect to gain traction in the year ahead. Sites such as Amazon have intensified this trend to the extent in which consumers are reluctant to buy anything without consulting product reviews online. In the past, consumer behaviour was dictated mostly by differences in cultural and socio-economic factors. The alcohol brand has gone beyond their traditional offering, partnering with 6 famous writers to produce audio stories inspired by summers before the pandemic. 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. We tend to think that providing more choice is better but the truth is that, in this hyper-hectic life, providing too many choices is making it more challenging for consumers. They are reconsidering their spending habits by replacing the mass-produced and generic product preference to those that allow them to express their status and personality. Vogue Portugal came under fire very recently for their ‘Madness Issue’. In fact, according to research from design consultancy, The title says it all. According to Vox, more millennials work in the industries most hit by the coronavirus pandemic. Similarly,  the Faroe Islands tourist board has developed a VR app, allowing people to control a video game style tour guide as they move through the island.Â, Is it surprising that so many people want to stay local this summer? You can unsubscribe from The Smarter Crew marketing emails at any time by clicking the unsubscribe link in the email. Consumers are now looking for frictionless experiences that blend with their hectic lifestyle, allowing them to dedicate more time to their private life. Â, Although the coronavirus crisis has been a time of extreme isolation, it has actually brought communities around the globe together. In China alone, Microsoft Teams saw a 500+% increase in calls and conferences between January to mid-March (source: Accenture). As a result, we set 5 trends for consumer behavior by 2019. In May 2020, as a huge number of countries continued to follow lockdown measures, the worldwide search for ‘garden’ reached an all-time high on Google.Â, Similarly, a worldwide survey from Global Web Index discovered that 7 in 10 people believed that the need to, reduce their personal carbon footprint and environmental impact will be of greater importance than before. Post-purchase consumers instead are not only influencing others on what to buy but are also wanting to get involved in product development. This quarterly study of 1,000 U.S. consumers explores changing behaviors and preferences, with a focus on the 2020 elections and holiday season. Rather than being seduced by brands, pre-purchase consumers seek advice from peers and strangers online on how to get the best product for their money, switching from social media to price comparison websites, meaning that one source of information is no longer enough.Â. Consumers are now actively engaged in services that improve everyday life, which is becoming a form of self-care together with engaging to a more ethical consumerism. For Gen Z, the issue of disrupted schooling is a major factor for their anxiety. For example, Hyatt, the hotel company, has recently partnered with the meditation app company Headspace to offer free meditation and sleep therapy sessions as part of their ‘Get Some Headspace with World of Hyatt’ campaign. As climate change has become the hottest topic in the past two years, consumers across the world are finding ways to make positive decisions about what to buy that can reduce the negative impact that our buying choices are having on the world.  Consumers are realising that being mindful of others, animals and the environment means having the power in their hands to minimise environmental disasters. This approach has embraced mindfulness, gaining momentum in a healthier and ethical living trend that’s shaping everyday consumers choices. According to We Forum, on the first day of the 618 Grand Promotion in June, JD Super (the supermarket linked to China’s e-commerce company JD) achieved 140% more online sales, compared with the same promotional day last year.Â. For social media channels and shoppable platforms, it means helping users to find sustainable products. 3 in 4 respondents are looking to companies, expecting them to do more in terms of sustainability.Â. According to Accenture, health ranked as consumers’ top priority right now. He revealed that using hand tracking technology allows for the creation of touchless screens. In the last few months, consumers have spent their days at home, relishing in the nature that thrived, around them. Over the month of March, new users on the global language learning app Duolingo increased by 101% (source: Duolingo).Â. The way people think, feel and, of course, shop has been greatly impacted, and their behaviours will be markedly different for months to come. Choosing clothes that are leather- and fur-free and plastic-free products are now becoming the norm for most consumers. Consumer attitudes and interests are changing just as rapidly. As more and more people across all generations became tired of Netflix repeats, they turned to learning during lockdown. Share. For Millennials and Gen X, the causes of anxiety vary. To learn more, see The Smarter Crew Terms and Privacy Policy. Only 9% of people are planning on travelling long-haul. Only 9% of people are planning on travelling long-haul. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. Consumers are choosing simplicity in everything, even when it comes to making day-to-day decisions. At Placer.ai, we … From what consumers expect of brands, to what a customer journey looks like. We have identified five customer segments driven by optimism, health, and financial concerns, each of relatively similar size. Like many agencies and ad companies, we released our annual marketing trends report in January. Minis are essentially mini versions of apps that work within the Snapchat platform. Schooling too has become an online phenomenon as 1.2B children across 186 countries saw their schools close (source: Unesco). We help brands thrive, everywhere. While Vogue intended the cover, and the magazine’s contents, to spark conversation about mental health, many found the imagery incredibly problematic.Â, So, while now is certainly the time to open up a dialogue about mental health, brands must proceed with extreme care and sensitivity. Museums around the world, including the British Museum, the Louvre and the Guggenheim, have opened up their galleries with virtual reality tours. Interview With Daniel Araya. Byju released free live classes on their app, Think and Learn, leading to a 200% increase in uptake from students (source: The Print). The growing high-speed internet is driving these interactive solutions and facilitating the usage, allowing them to become faster and more sophisticated in their response. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Over the past few months, countries have had to deal with a global pandemic by locking down. With 80% of surveyed people reporting that the health of their friends and family is at the top of their minds, followed by 78% who were most concerned with their personal health.Â, After months of increased hand washing, wearing protective masks and isolating indoors, hygiene will remain at the forefront of everyone’s minds. During the height of global lockdown, they introduced a mental wellbeing tool on Snapchat aimed at delivering relevant content, including videos created by experts. Online retail will become a saturated market, with more and more people using it who might not be as technologically savvy. As well as making it easier for customers to shop local, brands can also make themselves part of the community by acknowledging and celebrating community spirit. 1 - Customization becoming a priority Consumers increasingly expect brands to provide them with experiences tailored to their individual needs and desires. In an effort to help you navigate this rocky terrain, GroundTruth is once again using our knowledge, experience, and data to compile and share six consumer trends we’re likely to see in 2020 (hint: mobile, personalization, and the in-store customer experience trends … To mention a very significant event correlated with the latter variable, it was in 2007 and more specifically the launch of the iPhone, when Amazon was mostly known as an online bookshop. Snap has also taken a similar approach. In this article, we’ll fill you in on some of the most current trends, and importantly, how your brand can take advantage. However, the world has changed dramatically since then. We tend to think that providing more choice is better but the truth is that, in this hyper-hectic life, providing too many choices is making it more challenging for consumers. For example, to celebrate Earth Day, Pinterest added products from small to medium-sized sustainable brands onto Pinterest Shop so that customers could locate them easily. These five segments exhibit the consumer trends to a different degree and have the following characteristics: In fact, The UN has advised governments across the globe to provide mental health support for their citizens at this time.Â, In the US, 22% of people reported that being confined to their house caused them anxiety, 32.7% of those were Generation Z. Each episode is released on YouTube on a Friday evening and is followed with a live Q&A following each new episode. The title says it all. He also highlighted that ultrasound modulated at a high frequency can alert the senses in people’s hands, emulating the sense of touch. The consumer itself is demanding the highest self-improvement rates from brands, by wanting them to reinvent themselves in all aspects, which is driven by consumer voices, who now have a lot more to say and state, thanks to user-driven two-way communication. Industry Outlooks. Research from Shekel shows that 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, But it’s not just about the short-term impact of contracting Covid-19. 3 in 4 respondents are looking to companies, expecting them to do more in terms of sustainability.Â, Research shows that it is Gen Z who are leading the charge when it comes to environmental action. Continuing with the theme of travel, for those still unwilling to risk losing their money on cancelled hotels or flights, local staycations or travel within their own country is the answer.Â. The growing high-speed internet is driving these interactive solutions and facilitating the usage, allowing them to become faster and more sophisticated in their response. However, brands must be careful when approaching the topic of mental health. Madras HC restrains TV channels from telecasting obscene ads & programs Another great response to this current consumer trend is Snap’s new Minis for Snapchat. In fact, according to Think With Google, there has been an eight-time rise in searches for “plant-based diets” in 2016-2017 and two times increase in curiosity around “meatless” in 2017 alone.Â, This on-the-rise trend is forcing brands to provide the savvy-customers with the product choices they are looking for and to satisfy the causes they believe in. When shopping online, consumers want speed. For more on shoppable features, visual search and PWAs, make sure to download our report, 2020 Trends: Marketing Trends with a Global Reach. Restart and recover with confidence. Choosing clothes that are leather- and fur-free and plastic-free products are now becoming the norm for most consumers. Data privacy Mindful of a raft of new regulations — … has caused people to become increasingly concerned with the environment. The rise on app usage and personalisation services has allowed consumers to create ways to research and buy things that are unique for them so that they can be more self-sufficient. Here are the top six trends that will shape consumer behavior … However, it’s not just about students brushing up on their times tables. WhatsApp are also excelling at this in their new campaign ‘It’s Between Us’. These companies will be able to employ resources such as 5G technology, artificial intelligence and the internet of things to help consumers save time, money and be more self-sufficient.Â, The Amazon effect has risen the bar when it comes to extraordinary customer service but also when it comes to delivering what consumers want and as fast as possible. Equally, a Covid-19 survey from. Users can learn how to cook street tacos in Mexico, master the art of origami in Japan, spend an evening with a Flamenco musician in Spain… all from the comfort and safety of their own home. By adopting visual search, brands can make their products more visible and more easily comparable on platforms like Google Lens.Â, When shopping online, consumers want speed. PWAs improve user experience with fast load times and easy navigation. Brands should take into account their customers’ mental health, and aim to do what they can to support them. For Gen X, worrying about the health of their parents and the situation their children face is a huge burden. As technology has driven us to a society that is more productive, more frenetic and more demanding, consumers are looking to spend more on products and services that save them time and it will be technology itself or more specifically the rise in adoption of apps that will continue to drive this approach that blends with the self-sufficiency. This effect has spoiled consumers to the point that they now expect the same level of service and delivery from every brand out there, no matter the size.Â, By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission. For social media channels and shoppable platforms, it means helping users to find sustainable products. And with people unlikely to flock back to crowded gyms, focusing on home workout as part of their marketing strategy is a wise choice.Â. 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