If the problem is more widespread, take a look at your tracking-code implementation to be sure all the necessary pages are tagged and that they’re tagged correctly. Google Analytics offers us a variety of tools to measure performance. That’s important, too, as if you have event that shouldn’t be interactive, you might be achieving 0% bounce rates (never reflective of reality, unfortunately). This article is about Universal Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. Here is one strong reason: A high bounce rate generally indicates that site entrance pages aren’t relevant to your website visitors. And you may want to reevaluate your overall site design and examine the language, graphics, color, calls to action, and visibility of important page elements. By default, the event hit is considered an interaction hit, which means that it is included in bounce rate calculations. He stated that the content, links from other websites pointing to your site and RankBrain are the most important signals that the search-algorithms take into account. This limit applies to all hits except ecommerce item or transaction hits. Category: "Videos", Action: "Video Load Time", Label: "Gone With the Wind", Value: downloadTime. With a standard GA setup, site-level bounce rate is defined by the number of single-page sessions (bounces), divided by the total number of site sessions.. Keep in mind the following when implementing Event measurement. In Analytics, a bounce is calculated specifically as a session that triggers only a single GIF request, such as when a user comes to a single page on your website and then exits without causing any other request to the Analytics server for that session. The name of the video is provided as a label, and the computed load time is accrued for each video download. Google Analytics Events & Bounce Rate Published: December 22, 2017. Events are user interactions with content that can be measured independently from a web-page or screen load. A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation. You could then determine average load time for all "Video Load Time" actions for the "Videos" category. Bounce Rate Is The Percentage Of Visitors To A Site Who Leave After Only Viewing A Single Page. When Google Analytics starts tracking it opens a session and passes a page view hit to the system. Once you have determined the minimum time required to profitably engage with your website users, ... One answer is tracking events as goals. A high Bounce Rate was an indicator that people weren’t engaging with your site. The Total Events metric displays all event counts for all categories that you have supplied in your implementation. Google defines Events as “interactions with content that can be measured In addition, a category/action pair is treated as a unique element in the report statistics, so consider first how you want your metrics to be calculated for all objects belonging to a similar category. You can use this fact to adjust bounce rate calculations for pages that contain events. On the other hand, you might create separate categories based on the type of video—one for movie videos and one for music videos. Work with your report user to plan your Event measurement reports. This means that, when the event is triggered, it doesn’t mess with your bounce rate, and Google Analytics doesn’t consider it an engagement hit. In which case we find total confusion from bounce rate in Google Analytics. You can use Optimize to test different versions of your site pages to see which designs encourage users to engage more. The first 10 event hits sent to Analytics are processed immediately, thereafter processing is rate-limited to one event hit per second. What is Bounce Rate? Event tracking is a little-known feature on Google Analytics. If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. Where pageviews is a simple count of how many pages were viewed, Bounce Rate is actually a calculation. Bounce rate is defined by Google Analytics as “single-page sessions divided by all sessions, or the percentage of all sessions on your website in which users viewed only a single page and triggered only a single request to the Analytics server.” If you have a single-page site, learn about non-interaction events that you can implement to better capture user engagement and identify single-page sessions that are not bounces. Unlike bounce rate, it’s not a metric you’ll find in Google Analytics. Updated: September 12th, 2019. 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